Best 8 China Toys Wholesale Markets Ultimate Guide
If you are looking to wholesale toys from China, choosing the right sourcing location is one of the first decisions you need to make.
China has many toy wholesale markets, supplier centers and manufacturing clusters, but they do not serve the same type of buyer.
Some places are better for buyers who need many different products and smaller quantities. Others are stronger for factory-direct sourcing, OEM/ODM development, custom packaging or new product development.
For example:
- Yiwu is ideal for buyers who want mixed toy categories and lower order quantities.
- Shantou / Chenghai is stronger for professional toy sourcing, OEM/ODM and new toy development.
- Yangzhou specializes in plush toys.
- Yunhe is one of China’s important wooden toy manufacturing clusters.
- Guangzhou is useful for buyers combining toy sourcing with a Canton Fair trip or other product categories.
The right place depends on your product category, MOQ, customization level, target market and sourcing model.
In this guide, we compare 8 major locations for buyers who want to wholesale toys in China, work with Chinese toy suppliers, or source directly from specialized toy manufacturers in China.
China Toy Sourcing Locations at a Glance
#1 Yiwu Toys Wholesale Market
Best for Mixed Toys, Smaller Orders and New Importers
Yiwu is one of the best-known places for buyers looking to wholesale toys from China, especially when the order includes many different SKUs.
The main toy section is located in Yiwu International Trade City District 1, where buyers can compare a wide range of products and suppliers in one area.
Typical categories include:
- Educational toys
- Electronic toys
- RC toys
- Dolls
- Plush toys
- Fidget toys
- Novelty toys
- Inflatable toys
- Outdoor toys
- Pretend-play toys
- Seasonal toys
- Party toys
- Promotional toys
For many new importers, Yiwu is one of the easiest places to start because it gives access to many different Chinese toy suppliers without requiring visits to multiple factories across different cities.
Why Buyers Choose Yiwu
The main advantage is variety and flexibility.
A buyer may need:
- 20 cartons of educational toys
- 10 cartons of dolls
- 15 cartons of fidget toys
- 10 cartons of outdoor toys
- 20 cartons of party products
If you try to buy each category directly from a separate factory, MOQ can become a problem.
Yiwu is often better for this type of mixed order because many wholesalers and trading suppliers can accept smaller quantities per SKU.
This makes Yiwu especially suitable for:
- Wholesalers
- Distributors
- First-time importers
- Variety stores
- Online sellers
- Buyers building mixed containers
What About MOQ?
For stock products, some suppliers may accept relatively small orders, sometimes by carton.
However, MOQ varies by:
- Product
- Supplier
- Stock availability
- Packaging
- Color
- Logo
- Customization
Once you request custom packaging or private label, MOQ usually increases.
Do not assume every Yiwu supplier offers low MOQ on every item.
Is the Supplier a Factory?
Not always.
Yiwu suppliers may be:
- Factory-owned booths
- Trading companies
- Wholesalers
- Regional distributors
- Supplier representatives
This is important for buyers searching for manufacturer toys China or direct factory pricing.
If your order is mixed and low-volume, a trading supplier may actually be more practical.
If your order is large or highly customized, working directly with a specialized manufacturer may be better.
When Should You Choose Yiwu?
Choose Yiwu if:
- You need many toy categories
- You want relatively small quantities per SKU
- You are building a mixed shipment
- You want to compare many products quickly
- You are new to importing toys
- You also buy stationery, gifts, party products or promotional products
When Yiwu May Not Be the Best Choice
Yiwu may not be ideal if:
- You need deep OEM/ODM development
- You want new molds
- You need a large volume of one category
- You want direct access to specialized toy factories
For those cases, Shantou may be a better option.
Planning to visit Yiwu? See our complete Yiwu Toys Market Guide.
Need Yiwu Toys Agent Guide & buying Service?
#2 Shantou / Chenghai Toy Manufacturing Cluster
Best for Professional Toy Importers, Brands and OEM Projects
Shantou, especially Chenghai District, is one of the most important locations for professional toy sourcing in China.
Unlike Yiwu, Shantou is not simply one wholesale market.
It is a specialized toy manufacturing cluster with:
- Toy factories
- Mold makers
- Plastic injection suppliers
- Electronics suppliers
- Printing companies
- Packaging companies
- Design companies
- Testing services
- Toy showrooms
For buyers who want direct access to China toy manufacturers, this kind of manufacturing cluster is extremely valuable.
What Toys Is Shantou Strong In?
Shantou is particularly strong in:
- RC cars
- Electronic toys
- Educational toys
- STEM toys
- Pretend-play toys
- Plastic toys
- Baby toys
- Outdoor toys
- Bubble toys
- Vehicle toys
- Dinosaur toys
- Dolls
- Building blocks
- Private-label toys
- OEM toys
Shantou is also one of the best places to discover new toys from China, because local showrooms continuously display newly launched products from many manufacturers.
For buyers looking for new China toys, this is one of the strongest sourcing advantages.
Why Choose Shantou Instead of Yiwu?
The main difference is supply-chain depth.
Yiwu is stronger for:
Variety + smaller orders + mixed products.
Shantou is stronger for:
Toy specialization + factory access + OEM/ODM + new product development.
For example, if you want to develop:
- A private-label RC toy range
- A custom educational toy
- A new plastic toy
- Custom retail packaging
- A multi-SKU branded toy program
Shantou usually provides more suitable suppliers and technical capabilities.
When Should You Choose Shantou?
Choose Shantou if:
- Toys are a major part of your business
- You need OEM/ODM
- You need factory-direct sourcing
- You want new toy products
- You have medium or large order quantities
- You need stronger toy compliance support
- You want to compare specialized toy manufacturers
When Shantou May Not Be the Best Choice
Shantou may be less convenient if you only need a few cartons each of many unrelated products.
In that situation, Yiwu is usually easier.
Want to source toys in Shantou? See our Shantou Toys Agent & Showroom Guide.
#3 Lingyi Yongxing China Toys Market
Linyi, in Shandong Province, is a large wholesale distribution center serving northern and domestic markets.
Toy buyers can find products such as:
- Plastic toys
- Children’s ride-on products
- Electronic toys
- Inflatable toys
- Plush toys
- Seasonal toys
- General low-cost products
Compared with Shantou, Linyi is more focused on stock products and distribution.
It can be useful for buyers whose main priority is price rather than deep customization.
Who Should Consider Linyi?
Linyi is better suited for:
- Budget wholesalers
- Price-sensitive importers
- Buyers serving emerging markets
- Buyers looking for ready products
For buyers requiring stronger export documentation, OEM/ODM or international compliance support, Yiwu and Shantou are often easier starting points.
As compared to Yiwu Toys market, Lingyi toy market values yearly (including sale to China’s mainland) are higher than Yiwu’s toy market. The plus point is that the market is bigger which means more suppliers. Most importantly, the products are offered at MOQ of 1 CTN per order, because the suppliers are always full of stock.
#4 Yangzhou Plush Toy Manufacturing Cluster
Best for Custom Plush and Stuffed Toys
Yangzhou is one of China’s major plush toy manufacturing clusters.
It is particularly relevant for buyers sourcing:
- Stuffed animals
- Character plush
- Mascot plush
- Promotional plush
- Plush dolls
- Soft cushions
- Custom plush products
For serious plush projects, working with specialized manufacturers can provide better control over materials, sewing, embroidery and shaping.
Why Source Plush Toys from Yangzhou?
Custom plush involves many details:
- Fabric
- Stuffing
- Embroidery
- Printing
- Sewing
- Shape development
- Accessories
- Safety requirements
- Packaging
This is why specialized plush manufacturers are often more suitable than general toy suppliers.
Who Should Source from Yangzhou?
Yangzhou is particularly suitable for:
- Plush brands
- IP owners
- Promotional companies
- Retail chains
- Gift companies
- Museums
- Custom mascot projects
For small quantities of standard products, Yiwu may still be more convenient.
For custom product development, Yangzhou becomes more attractive.
#5 Baigou Plush Toys wholesale market
Best for Price-Sensitive Plush Buyers
Baigou is another sourcing location associated with plush and stuffed products.
It is generally more relevant to buyers focused on:
- Competitive pricing
- Existing designs
- Wholesale products
- Budget markets
- Simple customization
If your main priority is low cost, Baigou may be worth comparing.
If your project requires:
- Custom shape development
- Detailed embroidery
- Strict quality requirements
- Licensed characters
- Premium materials
supplier capability becomes more important than price alone.
#6 Yunhe Wooden Toys market
Best for Wooden and Educational Toys
Yunhe County in Zhejiang Province is one of China’s important wooden toy manufacturing clusters.
It is known for products such as:
- Wooden building blocks
- Wooden puzzles
- Montessori-style toys
- Pretend-play toys
- Wooden vehicles
- Learning toys
- Educational toys
- STEM products
For buyers sourcing wooden toys in volume, Yunhe provides access to more specialized manufacturers than a general wholesale market.
Why Is Yunhe Different?
Wooden toy production involves processes such as:
- Timber selection
- Cutting
- Sanding
- Painting
- Printing
- Assembly
- Moisture control
- Surface finishing
For international buyers, quality and compliance are especially important.
Attention should be paid to:
- Paint safety
- Small parts
- Sharp edges
- Mechanical safety
- Material requirements
- Packaging
- Testing requirements
Who Should Source from Yunhe?
Yunhe is relevant for:
- Wooden toy importers
- Montessori brands
- Educational toy companies
- Preschool suppliers
- Schools
- Private-label brands
If wooden toys are only a small part of a mixed order, Yiwu may still be easier.
If wooden toys are your core category, working closer to the manufacturing cluster usually makes more sense.
#7 Zhengzhou Toys wholesale market
Best for General and Regional Wholesale Products
Zhengzhou is a major logistics and distribution center in central China.
Its wholesale markets include general toy categories such as:
- Plastic toys
- Seasonal toys
- Gift items
- Low-cost toys
- General children’s products
For most international toy buyers, Zhengzhou is not usually the first sourcing city to visit.
It may still be relevant if:
- You focus on budget products
- You sell into regional wholesale channels
- You want to compare domestic-market products
For international buyers sourcing at scale, Yiwu and Shantou usually deserve priority.
#8 Guangzhou Toys Wholesale Market
Best for Buyers Combining Toy Sourcing with Guangzhou or the Canton Fair
Guangzhou is an important trading and logistics hub in southern China.
It is useful for buyers who:
- Visit the Canton Fair
- Source multiple categories
- Want ready-made products
- Work with trading companies
- Source around Guangzhou and Shenzhen
Unlike Chenghai, Guangzhou is not primarily a toy manufacturing cluster.
Its strength is trading, distribution and convenient access to Guangdong’s wider supply chain.
Guangzhou vs Shantou
If your main objective is professional toy sourcing, Shantou is usually the stronger option.
If you are already in Guangzhou for:
- Canton Fair
- Other product sourcing
- Supplier meetings
- Logistics arrangements
then adding toy sourcing in Guangzhou can make sense.
Wholesale Market vs Manufacturing Cluster
Many articles use the phrase “toy wholesale market” for every sourcing location, but this is not always accurate.
There are two different sourcing models.
Wholesale Market
Examples:
- Yiwu
- Linyi
Main advantage:
Many products + many suppliers + stock availability + lower MOQ.
Best for buyers who need variety.
Manufacturing Cluster
Examples:
- Shantou / Chenghai
- Yangzhou
- Yunhe
Main advantage:
Specialized factories + deeper supply chain + OEM/ODM + product development.
Best for brands, distributors and serious importers.
Neither model is automatically better.
The correct choice depends on your order.
FAQ: Wholesale Toys from China
Where is the best place to wholesale toys from China?
There is no single best place for every buyer. Yiwu is better for mixed categories and lower quantities, while Shantou is stronger for factory access, OEM/ODM and professional toy sourcing.
Where can I find Chinese toy suppliers?
You can find Chinese toy suppliers in wholesale markets such as Yiwu, and in specialized manufacturing clusters such as Shantou, Yangzhou and Yunhe.
How do I find toy manufacturers in China?
For factory-direct sourcing, focus on specialized manufacturing clusters. Shantou is strong for plastic, electronic and RC toys, Yangzhou for plush, and Yunhe for wooden toys.
Can I wholesale toys from China in small quantities?
Yes. Yiwu is one of the more suitable locations for smaller quantities and mixed orders, especially for stock products.
Where can I find new China toys?
Shantou / Chenghai is one of the best locations for discovering new toys from China because local showrooms frequently display newly launched products from manufacturers.
Is Yiwu or Shantou better for toys?
Choose Yiwu for variety, smaller quantities and mixed orders. Choose Shantou for deeper toy specialization, OEM/ODM and product development.
Can I buy toys directly from a manufacturer in China?
Yes, but whether factory-direct sourcing is suitable depends on your quantity and customization needs. For small mixed orders, wholesale suppliers may be more practical.
Can I consolidate toys from different suppliers?
Yes. Products from different Chinese toy suppliers can be sent to one warehouse, checked, consolidated and shipped together.
What information should I send before requesting a quotation?
Send product photos or specifications, expected quantity, destination country, customization requirements, packaging requirements and target price if available.
Not Sure Where to Wholesale Toys in China?
Send us your product list before you book a sourcing trip or contact dozens of suppliers.
Tell us:
- What toys you need
- Expected quantity
- Target market
- Customization requirements
- Target quality
- Packaging requirements
Our team can help determine whether Yiwu, Shantou or another specialized toy manufacturing cluster is more suitable.
If you plan to visit China, we can help with market and showroom sourcing.
If you do not plan to visit, our team can manage sourcing, supplier comparison, samples, QC, consolidation and shipping remotely.
Hi Tony,
i have a project, wanna to make a figure toys around 10cm, 2 color printed,10000pcs.
how ican i process it?
where can i start?
Th
Hi Pavan,
#1 find a factory who have similar sample
#2 give your picture or artwork to them
#3 they will quota you a unit pirce range, mold fee…
#4 if you check the price range is accpetable, they will charge you mold fee then start process sample.
Hi Pavan
Am Faiz from Chennai – India. As we are in china more than 17 Years and we having own shipping company in China and India to ship the Cargo from china and make door delivery to all over India, whether its small quantity or Average quantity. No need to worry or Tension about the customs clearance in both ports and Duty in Destination port. we will take care of all behalf of you.
If you need to come to china, We will take care you to arrange Visa, Tickets & Hotels. we will source you the products which you need exact one. We will guide you A to Z with satisfy service from our end.
could you contact me 8329234817
Mr. Faiz,
This is Murugan from Chennai… Can I have your contact no. please… or can you pls call / msg me on +91 9500 330 150 (whatsapp no.).
I am planning to start a toy shop
Hi tony
We are toy distributor in indonesia. What is the best solution for us to make oem toy requested from our supplier. Sometimes its really hard for us to find it from alibaba. We hope that we can work together.
Thank you
Wilson
Hi Wildon, for your headache problem, it is quite a normal question for buyers to buy at alibaba.
some sale of alibaba supplier less of service thinking, most they asking high MOQ and final give more rish for buyer.
for OEM, the best way is to find some professional guy who can help you.
they can give you a solution to reach your target fast
hope we can work togather.
my Contact:
Tony Chen
Phone/whatapp:+86-152-6860-9198
Wechat:15268609198
Email: Tony@TonySourcing.com
Hi, I want to start my own business for toy supply in and around Pune, Maharshtra. Please guide on importing it from China and related formalities
Pune City, Maharashtra State, India
Hi Amol,
our company help to import toys From China,
do you have plan to visit China to sample?
or you let us know your buying item and quantity then we arrange sourcing for you.
I wanna start toy whole sale business for agra how many carten i purchage from any shop
normally 3-5 carton box
Dear mr tony,
Im nalin from Sri Lanka.my country best for toys market.I hope will start a toys business import toys item in China.Pls inform and help to me how is the process in this.
Hi Nalin, for more info to fist buying from china.
please search “Tonysourcing” at youtube to get more info. it will help you.
Thanks
Pls I want to start a toy shop business ,am in Nigeria pls I need guide on how to go about it
Hi
please send us your email we will send some quotation price list for you reference first.
if the list item ok for you can directly order from it and we will check shipping fee as well for you.
if you need more design to choose, you can use our business trip servicre. detail please check our service page.
Hi,
Myself Prasad from India. Please send me the quotation prices if any
Hi Prasad,
please check this page to check price list..
https://tonysourcing.com/new-toys-buyer/
Thanks
I like this site because so much useful material on here : D.
HI I am Olina from China. we are the supplier&wholesaler of rc (electric)toys, like rc toy drones,rc cars ,educational toys. And also offering OEM&ODM services. May i ask you that what is the best way to find the clients? Usually many companies are on the B2B platform,but the effect is not so good ,so maybe you can give me some ideas , btw,the company name is Mianyang Shengguan Technology Co., Ltd
hi Olina, I can not tell you which way is the best. because every different company they have difference best way to sale their product. if you just a middle man, better focus on 1 kind of toys, like RC toys, it is better.
Hi Tony, I am looking to start a toy business with various kinds of toys; plastic toys, inflatable toys, electronic toys, etc. I was wondering if Yiwu wholesale market should be my first stop or would you recommend shantou? Cheap price and good quality and various items is a must have for me.
Let me know your suggestion on this.
Thanks
Minnie
Hi minne,
could you send your business info to Tony@TonySourcing.com so we know how to better help you.
I like the valuable info you provide in your articles.
I’ll bookmark your blog and check again here regularly. I am quite certain I will
learn many new stuff right here! Best of luck for the next!
Thanks, we will keep the good work.
In each exhibition, you might see the same samples and packaging from the same supplier or manufacturer.
yes，right
Free Buy addresses of toys shop wholesale pune online at best price in Pune. We have wide range of addresses of toys shop wholesale pune in Toys – Games.
Great Shop, Thanks.
Hello Tony, your article on different toy market in China was very helpful, please I want to start toy importation from China to Nigeria, I want you to send me some images of some toys and their quotaion
i can send you the catalog to choose.
Hi Tony,
Recently we have opened eCommerce ( Gitoex-gift and toys express) in Dubai, specialized in toys and Gift. We were traveling before Shantou for toys sourcing. Now we are not able to go due to the current situation and want something where we can easily cover toys and gifts both. We need both for our access, so our purchasing becomes easy. Being a specialist, kindly suggest something…
Pretty! This was a really wonderful post. Thanks for supplying these details.
Hi Mr.Tony
We are baby care company and we would like to import toys can you please source us.
No problem， please send sourcing requirement to our email： tony@TonySourcing.com
Hi Mr Tony Chen.
I am from Nigeria and I just started children accessories business and I want to know if you can help me to start Mini Importation of Children Toy’s, Children Learning Gadgets etc.
I am not a rich businessman, I don’t have millions or thousands of dollars to start, but I can afford to start with small capital and see how it will grow.
I will add you in my WhatsApp number +2349079482330.
Calling: +2348148297042
Hi. I want to start my business in UK. Selling staff. Would anyone can recommend whosale sellers in China?
Thank you in advance.
Thanks Tony for sharing !
Regards
Thanks Tony for sharing !
Regards
http://www.thetoystown.com
Hi toni, may i know where i can find mattel, MGA, MOOSETOYS items and other branded toys? Thank you in advance. Maybe you have catalog available for some toys.
Hi Tony
I am based in the UK and want to import lots of various toys from china.
Is it best to come over to china and book a shipping container and fill it up?
How easy is it to do this?
Also what service do you provide and for how much?
Hi Hasibe,
you do not need to come over to China, we will send catalog, price list for you the choose online and then arrange the next one-stop purchase service.
our sale mamager Venice will contact you by Email.
his email: Venice@TonySourcing.com
Thanks Tony
I look forward to the email for more detailed information.
Best Regards
Hasib
Hi Tony,
I am from India, I am planning a Toy shops chain.. for that i want to import toys from china…can you send me the quotation of some of the toys for reference and please send the quotation including shipping costs
Hi Tony,
Recently we have opened eCommerce thetoystown.com in Dubai, specialized in toys and Gifts. We were travelling before Shantou for toys sourcing. Now we are not able to go due to the current situation and want something where we can easily cover toys and gifts both. We need both for our access, so our purchasing becomes easy. Being a specialist, kindly suggest something…
Thanks Sandeep. any question you can ask and i will answer.
or you can send email to our email: info@TonySourcing.com and we will check and reply
Way cool, some valid points! I appreciate you making this article available, the rest of the site is also high quality. Have a fun.
Hi Tony
I’m living in South Africa and have an educational business. I would like to expand my brand to supplying educational toys for ages 2 – 14 ideally. I’ve never imported anything, but would like to find out where I should start.
Thank you for your help
Karma
Hi Karma,
Thanks for your comment, about the import process you can learn in our website other post, any help, please let me know.
Reading your article helped me a lot and I agree with you.
That is a very good tip particularly to those new to the blogosphere. Simple but very precise info… Appreciate your sharing this one. A must read article!